Google turns search into your personal travel agent

Travelers chair, take note. Google wants to help you plan your dream trip directly from the mobile search results.

The technology giant said Tuesday it has created its own destination guides to make easy travel planning. Include the word "target" in the Google search query on mobile and see a number of choices of flights and hotels, as well as activities based on specific interests.

You can use the plan detailed itineraries for the region on the historical database fellow travelers in these locations. It will also play with the budget, travel dates and time requirements.

When it comes to travel, Google has been the introduction of functions in recent years to compete with the likes of Skyscanner to offer the best deals on flights and hotels Booking.com. Their destination guides could be fun and useful, but they are also an attempt to replace the intermediaries who make their money by guiding tourists through the process of finding the reservation.

Changes in the search functions are driven in part by what Google sees people use the search bar. The company says that last year saw an increase of 50 percent in the number of travel related case on smartphones research.

Mobile devices are useful for daydreaming during periods in the middle, we find nowadays, even if the small screen is not ideal for navigating the masses of information out there place. Tour Guides card style will be presented, with the hope of getting the information easier to navigate than in Wanderlust-powered media browsing sessions.


The function could also potentially benefit airlines and hoteliers in the world. Many people use their phones for travel planning arrangements, but that does not mean they will book this way.

Statistics from the Association of British Travel Agents, in October 2015 showed that while most people - 91 percent of respondents - had booked at least one holiday using a PC in the 12 previous months only 16 percent of people had used a smartphone to make a trip, a 1 percent compared to the previous year.

There is a clear role for mobile travel planning, but there is also the possibility of increasing the number of actual reserves that take place. Google could be well positioned to benefit from both.