Facebook lite is growing quicker than the Facebook app

Facebook Lite, a smaller version of the social networking application, which was launched in 2015, officially became the fastest growing Facebook release. The Android app has become the fastest interface Facebook to hit the mark of 100 million monthly active users.
While Facebook Lite has been deployed in over 150 countries, who have the biggest users are Brazil, India, Indonesia, Mexico and the Philippines. "Facebook Lite is the fastest growing interface. We will continue to invest heavily to make the best product," Vijay Shankar, Facebook product manager Lite told Mashable.

The lightweight application was launched nine months ago in order to provide access to data efficiency of Facebook for people with older phones and slower connections in emerging markets.

It is smaller than 1 MB and uses much less data than the right Facebook app. To ensure the speed, did not have the video and does not require users to download Facebook Messenger separately. The application was developed and adjusted with the help of extensive research in India, Facebook the second market in the world. For example, the polyglot population of India is involved in making the application available in over 56 languages ​​to enable location. Facebook also found that the demand for video and people using both applications, the switch to Lite when they were in a 2G network.

 "Since the construction and commissioning of improvements in our understanding of how the product works in India plays an important role in the formation, the product is today," Shankar said.

Since its launch, the application has introduced several new multimedia rich features that are closer to its flagship application, without compromising the effectiveness of the data. These include several zoom photos and emoji-pinch loads better photo, and installation time lower speed service.

 More importantly, he began to support low resolution video last year, which provides information on the amount of data each video consumes. An upcoming new "game later" feature will allow users to download a video in the background and notify that the download is complete.

"The goal is not to have all the features of the main application, for then merge the two," said Shankar. "Facebook Lite must remain true to its core principles work in telephone, network and data being effective. "the company also shared its engineering expertise into the Facebook Lite built for developers. After the controversial departure of the Facebook platform free bases India for violation of the principles of net neutrality, Facebook Lite could become an important part of the company's strategy to expand its user base.